In The Scene
Project Description
In The Scene was a lifestyle publication based in Los Angeles that featured articles on nightlife, entertainment, fashion and dining.
Project Scope: Identity and publication package including logo, magazine layouts, advertisements, marketing collateral, and social media images.
Design Direction: The logo needed to be clean and bold to maximize legibility from distance since it would be used on vinyl banners and signs at events. There was no central color scheme so that the covers would be unique each month, accentuating the attire of the featured celebrity. Featured article layouts extended at least one accompanying photo into an adjacent column to act as a framing device.
