LBL Architects
Project Description
LBL Architects was an architectural firm with a significant project portfolio in health care and academic research projects, primarily on the West Coast. This identity package was designed before the firm merged with Perkins Eastman.
Project Scope: Company branding package including logo, color scheme, corporate stationary, marketing collateral, social media assets, and website.
Design Direction: Blue is used for the primary and complimentary colors because of its association with business, loyalty, reliability, and stability. The shade of yellow evokes energy and motion. This branding package uses geometric sans serif fonts for a no-nonscense and structured approach. Custom iconography was created to supplement the designs of the structures created by LBL Architects.
