Medicine Moves

Design

Frank Manuel

Client

Medicine Moves
Co-Founder Jane Adams

Contributor

Pre-edited model photography
by Andrea Piacquadio

Project Description

Medicine Moves is a studio that helps people deal with depression and anxiety through alternative healing using social interaction, dancing, aerobics, and other body movement exercises.

Project Scope: Branding, logo design, invites and envelopes design, business card design, brochure design, phone app UI design, and Apple Watch UI design.

Design Direction: The branding relies on the ideas of expression, serenity and grace which are represented by their philosophical color symbols of rose, lavender and orchid respectively. These three symbols were then softened and combined to show the unification background of the logo. The icon is a representation of the company's initials (MM) as two people dancing.